There's more to Facebook marketing than just creating a Facebook page
If you're new to Facebook or your campaign hasn't seen results yet, you probably just need more information so you can be successful. Read on to learn what to do in order to market your business on Facebook.
If you don't have time to maintain a Facebook page for your business, you can still use Facebook for marketing. Facebook provides ads on their site which can easily be hyper-targeted towards your exact target demographic, from their sex and age to their likes and dislikes, making your campaign hyper-successful, too.
Your Facebook page needs to be monitored for spam at all times. Employ filters that can keep tabs on your page even if you're not logged in. You will be able to set up a list of keywords that will be filtered off of your page.
When working on Facebook fan engagement through building conversation, lean towards posting easy to answer questions. If you post complex questions, you won't get many responses and you could even drive some fans away. Keep the questions simple, and aim for questions that only take a few words to answer. This will increase the interactivity surrounding your page.
There are plenty of resources you can use to learn more about Facebook marketing but keep in mind that the methods recommended by Facebook marketing gurus might not be adapted to your target audience. Learn as much as possible about Facebook marketing and choose the methods that seem to be adapted to your audience.
Put together a Facebook contest. People love fun things like contests and quizzes on Facebook. It's one of the things that makes the social media site so very special. It's not that hard for your company or brand to put together a contest, and it can really open up the engagement level of your community.
Provide exclusive content that is available only to visitors who "Like" your Page. Internet viewers often feel that exclusive content is better than other content simply because it is exclusive. Since a "Like" costs the viewer nothing, they are likely to provide it out of curiosity, and your business benefits from the advertising.
Get your subscribers to interact with you by asking some questions. You could for instance ask people to share a funny anecdote with you or to give their opinion on a certain topic. This is a great way to get your subscribers to interact with you and with each other.
Have fun with your Facebook marketing. This seems like an odd tip, but really it's very important. A lot of people approach Facebook marketing as a serious job. It is, but your tone can't be too serious. This is a social medium where people gather to have a good time talking. If your brand feels like a stick in the mud, you won't get much traction.
Those who use Facebook as a marketing tool need to make sure there are ways to interact with potential consumers. By design, Facebook is a social network. Most people use Facebook to communicate and share with others, so make sure that you are providing a means for you to have two-way conversation with others. Brainstorm about your brand's specific aspects which are inherently social. If you create engaging content around these aspects, people will want to share it with their friends.
Sharing content is important when using Facebook. You will want to share information with as many people as possible. This will help improve visibility for your company. When you work hard to give valuable resources to your audience, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.
Always make sure to allow comments on your Facebook pages. It may seem smart to keep bad comments away from your page, but really it creates the perception that you have zero interest in hearing from your customers.
Mirror your social marketing pages to the content on your website. If your site is filled with royal blue, then your Facebook page needs to have royal blue too. You will help people feel like they know your brand and products. If it is different, you may puzzle your customers.
So, you have at last finished your Facebook page that highlights all the great features of your unique brand. Even if you have created a fantastic page, you will not be successful if people aren't aware of your existence. To generate traffic to your page, current marketing campaign, or latest product take advantage of Facebook Ads and Sponsored Stories.
Having many followers does not mean your marketing campaign is successful. Customers on Facebook that really want to know about you are the ones who should be targeted. You can look at the conversion rate of your page if you want to get a better idea of the success of your campaign.
If users leave bad feedback on the site, be certain you respond. Letting it sit there without an answer will tell folks that you are only interested in those who agree with you. Handling it the proper way can help people admire it and want to together with you later much more.
Put together a fundraiser on Facebook. Fundraisers are great because it gives you a reason to be "hard sell" promotional in a way that people respect. You are doing it for the greater good, but the side benefit is that your brand's name is getting out there too. That's a win-win scenario.
Use a large picture on your business' Facebook page. You want your brand to stand out when someone stumbles across your page, and a large image is the best way to accomplish this goal. The largest image you can use can be 200pix wide x 600pix high, so be sure to put that size to full use.
As you can see, Facebook marketing does take a bit of effort. Now that you know what to do, though, it should be pretty easy to get started. So get on your computer and create your first post today. If you use our tips, you will see success almost instantly.
